Simone has a passion for bold prints, light fabrics and different cuts. Often inspired by the richness of traditional clothes, she takes conventional styles and gives them a contemporary twist to form unique silhouettes.  This metamorphosis is most evident in her sari dress, where Simone wanted to simplify wearing a sari. Her other signature pieces are printed kaftans, sari pants and tops, and her bold and exotic printed maxis.

Simone often finds inspiration in local cultures and garments that she discovers during her travels, and incorporates these ideas into her stylish creations. She wants her clothes to be timeless and live in your wardrobe for years, without ever going out of style.

“I want to celebrate the individuality in you, I want to open a door in your closet you never knew existed.” And you are never going to close it, now that you have seen what it has to offer.