Behind the Scenes: Campaign Shoot in Joshua Tree, California

The campaign shoot was done in Joshua Tree, California. We decided on Joshua tree as the rugged rock formations and stark desert landscapes were the perfect backdrop for our bold colours and prints and our soft silhouettes.

It was not an easy location to shoot in as the weather was scorching hot and dry, and being in the middle of nowhere there was no cover from the heat or restrooms
in sight either – not to mention having to avoid being poked by prickly cacti!

Despite these harsh conditions, we had an amazing crew that made the shoot a fun, once in a lifetime experience.

Special thanks to:
Photographer: Claudia Goetzelmann
Model: Alicia Ruelas
Hair & Make-up: Erika Taniguchi
Stylist: Ana Bellati
Location Scout: Heather Kae